KEY INSIGHTS

• The definition of an Impact: And the difference between an Impact v. Pain v. Problem.
• The 7 Types of Impacts:
  • (Current) Persona Impact
  • (Current) Horizontal Impact
  • (Current) Vertical Impact
  
  
  • (Future) Persona Impact
  • (Future) Horizontal Impact
  • (Future) Vertical Impact
  
  
  • (Current & Future) Business Impact
• How to diagnose each of the 7 types of impact.
• A real example of all 7 impacts: For 4 different Buyer Personas.