The Takeaway

These days buyers are engaging everywhere - from meetings to emails to social media and more.

Each of these touchpoints is more than just a chance to engage. It’s a revenue moment, and organizations that enable their entire GTM teams to act are most likely to capture these moments and turn them into opportunities. 

Ed Calnan (CRO of Seismic) & Becc Holland unpack how to meet buyers where they are, on their terms, with rich interactive content, delivered across multiple channels, and with the right context and transform your GTM teams into a digital-first hyper-effective revenue engine.


What You'll Learn

  • How to engage your buyers on their terms.
  • Deliver the right content to the right audience.
  • Embrace social media as a platform for engagement.
  • Recognize revenue moments as they happen, and act on them.


Becc Holland-headshot Becc Holland CEO Flip the Script
Ed Calnan_B-W Ed Calnan CRO Seismic
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