Personalization, if cheapened in description, is “in vogue”.
It “pattern interrupts” the typical mass-blast sales email, gets the prospect to read your message because of it, and makes them feel like you were the one rep that took the time to know them before you made the call.
But there are some struggles to personalization: Some that are just a perception like the monster underneath your bed and some that are actually tangible and real.
Struggles as in:
Setting out to debunk the myths behind the perceived struggles, and give an action plan for the ones that hold water, as we unpack what to do when your buyer isn’t active on social media, how to build a system to easily scale personalization…And how to scale ANY sales methodology that you’d like to leverage in the process, and here’s the surprising twist… WITHOUT needing the trainer to do it.