• A Silver Bullet to Introduce:
    • How to define a buyer's problem.
    • What metrics a buyer uses, to define a problem.
    • The difference between: Business Problem v. Tactical Problem v. Root Cause.
    • The 12 types of problems, a buyer will solve.
  • PLUS
    • What's an Impact?
    • The difference between a Business Problem & an Impact.
    • The 3 types of Impact: Persona Impact v. Vertical Impact v. Horizontal Imapct

Download Diagnostic Selling: A Silver Bullet

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