• An object in motion, stays in motion: And an object at rest, stays at rest… Unless enacted upon, by an outside force.
  • What that means to the sales-world.
  • The 3 Types of Triggers
    • Triggers you CAN'T affect.
    • Triggers that ARE at your expense.
    • Triggers you CAN affect & AREN'T at your expense.
  • The 12 Buckets of Triggers
  • Solution-Centric Triggers v. Diagnostic-Centric Triggers
  • Which triggers to use & how to use them… To mobilize a buyer, to buy.

Download Diagnostic Selling: An Object in Motion…

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