Winners Don't Win by Mistake

It wasn’t an accident. It wasn’t a fluke. They weren’t scratching their heads when they watched the ball fly over the outfielders into the stands. And they weren’t confused when they were swinging the bat. 

At the core of any long term winner is the ability to measure — WHEN you won, WHY you won, to adjust your strengths to perfection, and pull the things that are holding you back.

And at the core of the ability to measure any variable, is a system. 

"The Comprehensive Encyclopedia of Sales Plays" aims to systematize and structure the Wild West of prospecting to enable your team to not only run the most highly effective plays that will lead them to success, but enable you to measure which play is doing you the most favors. 

Take a look and you’ll walk away with a pragmatic & repeatable structure to selling that incorporates creativity in messaging, and will enable you to drive results regardless of your team size, tech stack, industry vertical, or stage of business!

KEY INSIGHTS

• A Comprehensive list of ALL of the pipeline generating sales plays you can run for your SDR & Sales team, regardless of tech stack, industry, or org size.
• Every play broken down into the source of attribution, the probability the prospect “knows your company”, along with an Inbound/Outbound scale to gauge prospect warmth.
• Messaging Strategy of which plays to incorporate 1:1 Premises (Personalization) & 1:Many Premises (Relevance).